A critical examination of the relationship between entrepreneurial Dissertation

A basic assessment of the connection between innovative progression and information improvement in Italian privately-run companies - Dissertation Example The investigation expects to discover which elements are altogether corresponded with progression viability from Italian business owners’ point of view; and to figure out which information the board factors are fundamentally associated with progression adequacy from Italian business successors’ viewpoint. Through a comfort test of 29 family-claimed Italian organizations, the investigation found that the entirety of the subscales in Pyromalis et al’s (2006) structure have been settled upon by the proprietors of family-possessed Italian organizations. These remember their eagerness to move to one side for favor of their replacements; the successors’ saw ability to assume control over; positive family relations and correspondence have gotten understanding from the proprietors; progression arranging; and successor’s suitability and readiness. The components which are altogether connected with the adequacy of the progression exertion from the perspective of proprietors were discovered, and these ended up being successor’s ability to assume control over; positive family relations and correspondence; progression arranging; and successor’s suitability and readiness. Moreover, the entirety of the subscales of Krueger and Day (2010) were settled upon by the respondents and these incorporate observation and innovativeness; expectation; key convictions and perspectives or self-viability; more profound convictions and information structures; enterprising learning; and setting matters. At last, the accompanying features of information the executives are essentially and decidedly related with apparent viability of the progression effort:... positive family relations and correspondence have gotten understanding from the proprietors; progression arranging; and successor’s fittingness and planning. The variables which are altogether corresponded with the viability of the progression exertion from the perspective of proprietors were determined, and these ended up being successor’s ability to assume control over; positive family relations and correspondence; progression arranging; and successor’s suitability and readiness. Also, the entirety of the subscales of Krueger and Day (2010) were settled upon by the respondents and these incorporate discernment and inventiveness; expectation; key convictions and mentalities or self-adequacy; more profound convictions and information structures; pioneering learning; and setting matters. At long last, the accompanying aspects of information the board are fundamentally and emphatically corresponded with apparent adequacy of the progression exertion: Key convictions and mentalities or self-viability; innovative learning; setting matters; and more profound convictions and information structures. Suggestions on further improving the progression endeavors at Italian family-possessed organizations have been advanced. Part 1 INTRODUCTION Background In this section, the scientist will introduce essential data on the idea of progression (particularly in Italian families) and how information is created inside every age to keep the business above water through the ages. In Italy, most of organizations that keep the country’s economy above water are independent ventures and a large portion of these are â€Å"family-owned.† (ISTAT, 1996). Studies on Italian families have likewise indicated that relatives tend to â€Å"diffuse† their time for their family alongside other routine exercises, for example, maintaining a business (Arcidiacono and Pontecorvo,

The Wine Industry Analysis Essay Example | Topics and Well Written Essays - 1250 words

The Wine Industry Analysis - Essay Example Bit by bit the business began modernizing every one of its procedures and utilizing maturation and refrigeration for creating better quality items. Starting at now European market contains most of wine shoppers, with different districts step by step participate. In this way the business is undoubtedly an alluring one, yet the developing contention among the contenders has brought about decreased edges for the business. Also danger of substitutes like other delicate drinks has constantly kept the wine business keeping watch for overhauling their own norms and quality. A portion of the significant wine makers are Constellation Brands, Inc. E. and J. Gallo Winery, Janton, Pernod Ricard and so on. By virtue of expanding rivalry some union is additionally occurring in the business, with mergers and acquisitions. In any case, the sort of rivalry among the huge number of makers can be checked from the way that none of the significant makers can flaunt a piece of the pie of 2%. Watching the wine creation figures since 1994 and anticipating a gauge for the following five years till 2005, Morgan Stanley made sense of that there could a checked reduction in the creation levels in certain nations, especially after 2000, yet this is more a result of the expanding rivalry, which again is a pointer towards the fascination of the business. Wine carries cheers to the customers and has endure numerous unfriendly conditions. Be that as it may, today the business has made itself strong enough towards such conditions and confronting them intensely. Q-2: What is the reason for upper hand Ans: Wine industry has in reality acquired a portion of the serious quality as its relationship with notoriety and sharing satisfaction. When all is said in done the upper hand of wine industry depends on the accompanying realities; Nature of wine is chosen according to the climatic conditions, the land and the feeling, which gives it a one of a kind personality. Its timeframe of realistic usability is considerably more when contrasted with different beverages and drinks. Wine is generally utilized as a joy drink, with companions and associates. Hence the utilization of wine in a gathering will in general become more. Wine organizations by and large have an arrangement of items mirroring a wide assortment of decisions requested by buyers in different style and value ranges. There are ease high volume assortments, premium assortments and ultra premium assortments. The market is ever developing with the beverage getting very popular among the adolescent. Wine whenever taken in controlled amount can have therapeutic impacts too, in this manner even specialists, other wellbeing experts, NGOs also don't want to be quite agitated against the beverage. It has been seen that residents over the age of 50 years expend more wine than the more youthful ones. Also, with the a sharp ascent in the normal age of an individual, on account of the progressions in social insurance

9 (Mostly) Free Gifts Readers Can Give Over The Holidays

9 (Mostly) Free Gifts Readers Can Give Over The Holidays When we think reading and gifts we tend to think about giving the gift of books. But giving a book is sometimes complicatedâ€"people like what they like and might not be interested in books that were picked out for them. Giving a book can also be expensive if youre short on cash. And what if youre just remembering you need to get something for a book lover now? Luckily, you are a reader. You have  a very particular  set  of  skills.  Skills  you have acquired thanks to years of reading all the books. Skills that make you uniquely qualified to give very thoughtful gifts to the people you love, gifts thatâ€"in some casesâ€"cost nothing. (Most of these gifts can be put together on very short notice as well.) What are these gifts? Im so glad you asked. Have a read aloud party: I know this sounds corny, but have you ever read favorite books aloud with other adults who love the same book? Its like getting together to watch your favorite show with friends, except people are taking turns reading chapters. I recommend doing this with a bunch of friends (so you dont go hoarse), and choosing a book/series youve all read and loved, or something you think they might love. Harry Potter books, The Hobbit, and Terry Pratchett books are great for this. Read to someone who cant read for themselves: This could be a child, or it could be an older relative, or someone who is sick and cant read. Some of my own relatives have lost their eyesight and can no longer read their favorite books. While audiobooks are an option for them, sometimes its nice to have someone read to you instead. Make your own audiobook: Maybe you want to read to someone but dont live nearby. Maybe you just know your best friend, who has a long commute to work, would love a book. Record yourself reading it and send her the file. This can be a little time consuming, but you dont have to hold yourself to professional voice actor standards here. Your friend would love to hear your voice. Read your friends manuscript/essay/poem: Have a writer in your life? I guarantee they need someone to read their manuscript, and you, my speed reading friend who has read many books, are the person to do it. Word of advice: ask what sort of criticismâ€"if anyâ€"they would like to receive. This is a gift, after all. Be someones regular ride to the library: Can you commit to giving someone a regular ride to and from the library this year? Maybe you go that way anyway once a week and can bring your friend with you. Maybe you can make it your thing to do with your elderly neighbor every Saturday. People use the library for so many reasons, so if you drive and can commit to bringing someone who doesnt drive to the library on the regular, thats a wonderful gift. Make a bookmark: O sweet bookmark, thou easiest of book-related gifts to make! Weve written about free printable bookmarks, so you can definitely print out a bookmark for a friend, but if youre more artistically inclined, you can also make your own out of almost anything. (May I suggest using comic books?) A personalized list of book recommendations:   You know books, and you know your friends better than anyone. Who better to give them a list of titles theyll love than you? (Short on cash? I recommend pairing this gift with a handmade bookmark.) Tutor someone: Know a college kid whos having trouble passing an English course? What about a high schooler who needs help with a college essay? A child in the family who has trouble with reading homework? Reading is your super-power. You can totally pass that super-power on. Donate in someones name to a literacy group. This one isnt free. But it is something you can do on short notice. If you dont know what to get someone who loves reading but is hard to buy a book for for whatever reason, donate in their name to a bookish charity or literacy group. That way you can give the gift of reading to someoneâ€"even if youre not giving a book. Im sure I missed some (mostly) free bookish gift ideas in this post. What are your best ideas? Share them in the comments. Sign up to The Goods to  receive emails about new products and promotions in the Book Riot Store. Thank you for signing up! Keep an eye on your inbox.

The Problem Of Cyber Crime - 988 Words

Introduction Qualified candidates are limited since, for those investigating or examining cyber-crime must be highly trained specialists, requiring detective and technical skills, including knowledge of various IT hardware and software, and forensic tools. Nevertheless, in the modern world computer or computer related crime makes up a great amount of percentage of all the crimes happiness which is bound to increase. The Office for Victim Assistance ensures that victims of crimes investigated by the FBI are presented the opportunity to receive the services and notification as required by federal law guidelines Issues law enforcement must deal with regarding digital crime and terrorism. The number of police agencies with advanced or computer crime unit has increased extensively over the last several years, but the majority of these agencies serve large urban populations (Wolf, 2009). Also, prosecutors and judges are turning out to be well versed in computer crime and the unique law and vagaries inherent in these cases. Thus, it has been unclear how well the state and local law enforcement agencies are equipped to handle these offenses. For instance, a study of forensic examiners found that they are frequently overworked and experience stress related to their work. Actually, for those who were interviewed, half of them felt that they did not have the workforce to complete their tasks at work (Wolf, 2009). In addition, assessors recognize that they need greater trainingShow MoreRelatedCyber Crime Prevention Is Not Only A Continuing Problem969 Words   |  4 PagesApplications Cyber Crime Prevention Internet security is not only a continuing problem, but an increasing one. Yet, many companies do not have adequate internet security measures in place. To help businesses thwart cyber criminals operating over the internet, several steps are recommended. First, before deciding to use the internet for business purposes, organizations should articulate how they intend to use the internet (e.g., e-commerce; marketing web site; communication with business partnersRead MoreCyber-Crime is a Serious Problem Essay examples2268 Words   |  10 Pagesbenefits to the society but it has also brought some problems and cybercrimes is one of them. â€Å"The times have really changed,† said Greg Garcia, the department’s assistant secretary for cyber security and communications. â€Å"We’re seeing now phishing, farming, botnets †¦ war dialing and domain server spoofing. And we’re seeing coordinated cyber-attacks against nation states.† (Fowler 5) Cybercrime is one of the most prevalent and most popular rising crimes being committed today. This is criminal activityRead MoreEssay on Computer Crime: Technology and Cyberspace1343 Words   |  6 Pagestrivial or major crimes; so it is not hard to imagine that these two actions would start to syndicate into one. 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However, given the realisation that cyber crimes can be committed byRead MoreThe Article On Cyber Crime Laws772 Words   |  4 Pages I read the article What Makes cyber crime laws so difficult to enforces by Deb Shinder of the Tech Republic . The article talks about why it is so hard to control cyber crime and enforce laws that will help prevent and protect people from cyber crime. The article starts about talking about how at first when the internet got mainstream it was not regulated at all, but over the coming years we have passed law that regulate thi ngs that you can do on the internet. Even though weRead MoreEssay about CyberCrime and Terrorism1088 Words   |  5 Pagessteady increase in the amount of cyber crime committed. Technology is a constantly changing entity, constantly evolving, always progressing. Naturally this can make it hard to stay on top of things. In turn, law enforcement runs into various issues regarding cyber crime and cyber terrorism. Cyber crime and terrorism is so complex of a crime that it can be hard to break down the barriers that can lead to justifying the action. Major issues that are prominent in cyber crime and terrorism are that laws varyRead MorePolicy Memo For White Collar Crimes1573 Words   |  7 PagesKristofer Llauger CJBS 101 Assignment 1 Policy Memo Part I I. PROBLEM Write one (1) sentence that clearly states the problem. Big financial institutions are difficult to prosecute in white-collar crimes because of their influence. Write two (2) sentences that describe the problem in greater detail (what are the effects of the problem?) The Holder Doctrine, which comes from a memo created in 1999, has been the reason behind a lack of criminal prosecution against big companies that were part of theRead MoreCom176 outline and thesis statement1246 Words   |  5 Pagesadvancement in technology are increasingly rising; however, our development of laws, law enforcement resources, and training to combat cyber crimes are inadequate. Outline: I. Introduction Societies dependence and advancement in technology are increasingly rising; however, our development of laws, law enforcement resources, and training to combat cyber crimes are inadequate. Technology changes at very fast rate, before you know it the processors and programs we are currently using quicklyRead MoreCyber Bullying Is An Action Of Harassing Or Harming People Using Technology945 Words   |  4 PagesCyber bullying is an action of harassing or harming people using technology. It is increasing with the increasing technology. People of all ages are victims for this where majority of them are teenagers. It includes posting rumors or gossip about a person and insulting them or sometimes it may include morphing of their photos and posting them in social media networks to embarrass them. A victim can t cyber predict the cyber bully and is difficult to know that person. A cyber bully can be any unknownRead MoreCyber Bullying Has Become A Significant Problem Among Teenagers1583 Words   |  7 Pagesâ€Å"Cyber bullies can hide behind a mask of anonymity online, and do not need direct physical access to their victims to do unimaginable harm.† I believe this qu ote significantly summarizes the cowards who take advantage of others through the power of electronics. Verbal bullying has always happened in schools, but cyber bullying has become a significant problem amongst teenagers. Electronic access to social media outlets such as facebook, twitter, vine and snapchat, has made it easy for people to bully

Teaching Assistant Level 2 Supportive the Pupil Essay

UNIT 1 SUPPORTING THE PUPIL TASK 6. The social and emotional development of children from 5 to sixteen plays a crucial part in in the impact and quality of the child’s lives these influence the development of the child in various ways which is why it is important for a Teaching Assistant to recognise these factors so they can help the child continue learning and use the skills already instilled in them. By treating each child as their own person you learn that they are all different and develop at their own pace but in order to do this you must see the child developing and to show support to both the teacher and child you are able to better the child’s learning experiences and embrace their own developmental skills. I am aware of the†¦show more content†¦They would not forget if they needed would ask for help this in itself shows a child at 10 years is recognising ways to provide better relations and communications. So in effect good listening skills are formed and the child would know how to better themselves and others. Age 11 years: From this age the child should demonstrate they have developed the importance of family and peer relations. They will have utilised their decision making and problem skills more. They should show they can work with and in groups without difficult including displaying their own goals and how to work towards them with realistic expectations. By this age children should recognise the relationship between mental and physical health. Age 12 years: At this age the child is able to form anger management skills and is able to deal with their own stress. They are understand being down through disappointment including sad emotions like bereavement. At this age also the child should associate friends, family and others through positive and negative behaviours. They should know the difference between these two behaviours. Through this they are able to recognise the difference between safe and unsafe behaviour in relationships. Age 13 years: During this year children would have developed a good understanding of knowing what is expected of them. They will haveShow MoreRelatedNcfe Teaching Assistant Essay7227 Words   |  29 PagesThe primary objective of a teaching assistant is to support the school by carrying out a variety of tasks in order to create and maintain a safe, positive learning environment thus allowing teachers more time to focus on teaching. It is therefore paramount to remain flexible at all times. The purpose of this essay is to summarise the major learning points from the Teaching Assistant Diploma Course. I will address the nine subject areas separately. Supporting the teacher - Teachers are incrediblyRead MoreRole Of A Modern Primary School Teacher1114 Words   |  5 Pagesare educationalists tasked with transferring knowledge and skills that will enable that child to develop and learn independently. But, first of all, a teacher has to prioritise the many important tasks that they must perform on a daily basis. This essay will attempt to set out and analyse some of the roles and responsibilities they undertake during term time. Starting with the learning environment, the pastoral care, lesson planning, other relationships and the teacher as a student. The many hatsRead MoreA Critical Review of a Senco Essay4380 Words   |  18 Pagespromote an inclusive school system whereby dyslexia is considered but not in isolation. The BDA (2009) state that importance ought to be placed on acknowledging dyslexia as â€Å" a specific learning difficulty† as a specific learning difference† so that teaching is inclusive and focuses on all learners rather than just the dyslexic learner who may already feel something is wrong with them. However, I stress that this general definition is simplistic and I agree with Reid that there should be a working/operationalRead MoreTeacher and Students6350 Words   |  26 Pages-------------------------------------------------------------------------2 Acknowledgement -----------------------------------------------------------------------3 Dedication ----------------------------------------------------------------------------------3 AMECI Philosophy, Vision, Mission -------------------------------------------------4 II. Field Study 5 – Learning Assessment Strategies Episode 1 – My Assessment List -----------------------------------------------------------------------------5 Episode 2 – My ATM Card (Available TestRead MoreAcademic Achievement7009 Words   |  29 PagesResources available (e.g., computers, laboratories, textbooks) Teacher level (qualifications, experience, etc.) Student motivation Rating 1.3 Add and rate some of your own ideas. Then compare your list and ratings with a partner. Focus task Your reason for reading Text 1-1 is to get some background information to help you write the following essay. English for academic study 18 Academic Achievement 1 Task 2: Reading for a purpose 2.1 Look carefully at the title of Text 1-1. DoRead MoreThe Learning Theories of Skineer, Brunner and Maslow.4710 Words   |  19 PagesEDUCATION AND MY FUTURE TEACHING PRACTICE. ASSIGNMENT 1: GTP In reviewing the process of learning theories a definition of learning would appear to be a fundamental focus point from which to initiate discussion. Without the knowledge of how we learn, how are we to understand its importance for learners and their abilities to grasp the information being given? This definition of learning implies three objectives: 1. that learning must change the student in some way; 2. that this change comesRead Moreptlls assignment Essay7948 Words   |  32 Pagesï » ¿ Level – 4 (Prepare to teach in the lifelong learning sector) - PTLLS The following are headings for broad areas students will have to research to show evidence of competence in PTLLS. GROUP A: Roles and responsibilities and relationships in lifelong learning GROUP B 1: Understanding inclusive learning and teaching in lifelong learning GROUP B 2: Using inclusive learning and teaching approaches in lifelong learning GROUP D: Principle of assessment in lifelong learning Read MoreASSESSING LEARNERS IN LIFELONG LEARNING7015 Words   |  29 Pagesas necessary. (www.llantarnamschool.net/). In recent years, assessment of student achievement has been receiving the attention of teachers, parents, researchers and education systems. This attention has highlighted assessment as integral to the teaching and learning process. Current assessment practices need to reflect changes based on new understandings of learning theories, new curricula that are being developed, new knowledge and skills that are necessary for the 21st Century and the accountabilityRead MoreUnit 024 Promote Child And Young Person Development Essay6079 Words   |  25 Pagesis completed with every essay and sent to qualificationsteam-mailbox@devon.gov.uk for marking Process for marking Once submitted, we will acknowledge that your essay has been received and it will be marked by an Assessor. You will receive feedback stating whether you have achieved or not yet achieved. If you have achieved, you will be contacted by telephone by the Assessor who marked your essay. The Assessor will ask you some questions about your essay to validate this. If youRead MoreSupporting the Development of English Literacy in English Language Learners22851 Words   |  92 Pagesliteracy for English language learners. The report next reviews family literacy programs and special education programs and discusses cross-cutting issues in the acquisition of literacy, including assessments and benchmarks, accommodating multiple levels of English proficient students in literacy instruction, and integrating subject matter into literacy instruction. Finally, it concludes with a plea for additional research on the development of literacy for English language learners and brief mention

Vermont Teddy Bear Brief Free Essays

Vermont Teddy Bear Company From Wikipedia, the free encyclopedia Jump to: navigation, search Vermont Teddy Bear Company Type Privately held company IndustryManufacturing, retail Founded1981 HeadquartersShelburne, Vermont ProductsTeddy bears Owner(s)The Mustang Group Subsidiaries Calyx Corolla Gift Bag Boutique PajamaGram TastyGram WebsiteVermont Teddy Bear Company The Vermont Teddy Bear Company is one of the largest producers of teddy bears and the largest seller of teddy bears by mail order and Internet. The company handcrafts each of its teddy bears and produces almost 500,000 teddy bears each year. The company was formerly traded on the NASDAQ stock exchange under the ticker symbol BEAR, but was taken private by The Mustang Group, a Boston-based private equity firm, on September 30, 2005, partially to avoid the reporting requirements of the Sarbanes-Oxley Act. We will write a custom essay sample on Vermont Teddy Bear Brief or any similar topic only for you Order Now The company was founded in 1981 by John Sortino, who sold handcrafted teddy bears in an open-air market in Burlington, Vermont. Sortino happened upon the idea of packaging and selling bears through the mail when a tourist visiting Burlington wanted a bear mailed to her home. The concept was called the â€Å"Bear-Gram†, which features the customized teddy bear placed in a box (complete with an â€Å"air hole†) and stuffed with other goodies. By 1995, the company moved into its new headquarters in Vermont’s Champlain Valley. The company has two factories: one in Shelburne and one in Newport. The Shelburne factory is an especially popular tourist destination, and also served as a concert site for the annual Vermont Mozart Festival. The company also maintained two retail locations in Vermont – Shelburne and on the main road between Waterbury and Stowe. VTB acquired Calyx Corolla, an upscale flower company headquartered in Vero Beach, Florida in 2003. Ironically, one of Vermont Teddy Bear’s marketing slogans claimed that sending a teddy bear is â€Å"a creative alternative to sending flowers. † In 2005, the company launched a new sister company, Gift Bag Boutique, which offered handbags and purses along with many make-up accessories. Along with PajamaGram, which sold gift pajamas, and TastyGram, which offered gourmet food gifts, the creation of this sister company brought the total number of companies under the Vermont Teddy Bear umbrella to five. Gift Bag Boutique and TastyGram stopped accepting orders as of June 26, 2008. [1] â€Å"Crazy† Controversy For Valentine’s Day of 2005, Vermont Teddy Bear caused widespread controversy by offering a â€Å"Crazy for You† Bear. The bear was offered dressed in a white strait jacket with a red heart embroidered onto the front of the jacket. A tag entitled â€Å"Commitment Papers† came with the bear. The tag read â€Å"Can’t eat, can’t sleep, my heart’s racing. Diagnosis – crazy for you. â€Å"[2] Mental health groups from all over the U. S. sked for the bear to be pulled out of production and removed from VTB’s website. Many groups called for a boycott of the company. They claimed that the bear made light of the suffering caused by severe mental illness and contributed to the stigma that people with mental illness often encounter. The company’s response was that there was no offense intended and it was merely a play on the phrase â€Å"I’m crazy about you. † The company claimed that the bear was intended to be a light-hearted depiction of the sentiment of love. When asked to remove the bear from their inventory, VTB responded by keeping their existing stock up for sale although they stated that they would not make any more in the future. The price of the bears from VTB was US$69. 95. After the company sold out, which happened within just a few days of the story hitting the news, the eBay bids reached several hundred dollars. Elizabeth Robert, the CEO and CFO of VTB was serving as a member of Vermont’s largest hospital, Fletcher Allen Health Care, at the time of this incident. In response to the significant controversy she resigned from the board. [3] Advertising VTB was listed amongst â€Å"‘a broad range of direct marketers’ pitched by the show’s hosts themselves† who were taking out more ads on talk radio in 2010, according to Dan Metter, director of talk-radio sales of Premiere Radio Networks. Conservative radio hosts were seeing an uptick in listener numbers and advertising in the lead-up to the year’s midterm elections. Premiere is the syndicator of the top three talk-radio shows — hosted respectively by Rush Limbaugh, Sean Hannity and Glenn Beck. [4] How to cite Vermont Teddy Bear Brief, Essay examples

Vietnam War My Lai Massacre Essays - Vietnam War,

Vietnam War: My Lai Massacre The Vietnam War The Vietnam War is truly one of the most unique wars ever fought by the Unites States of by any country. It was never officially declared a war (Knowll, 3). It had no official beginning nor an official end. It was fought over 10,000 miles away in a virtually unknown country. The enemy and the allies looked exactly the alike, and may by day be a friend but by night become an enemy (Aaseng 113). It matched the tried and true tactics of World War Two against a hide, run, and shoot technique known as Guerrilla Warfare. It matched some of the best trained soldiers in the world against largely an untrained militia of untrained farmers. The United States' soldiers had at least a meal to look forward to unlike the Communist Vietnamese soldiers who considered a fine cuisine to be cold rice and, if lucky, rat meat. The Vietnam War matched the most technically advanced country with one of the least advanced, and the lesser advanced not only beat but humiliated the strongest military in the worl d (Aaseng, 111). When the war was finally showing signs of end, the Vietnamese returned to a newly unified communist country while the United Stated soldiers returned to be called baby killers, and were often spat upon. With the complexities of war already long overdrawn because of the length of the war it is no wonder the returning solders often left home confused and returned home insane. Through an examination of the Vietnam War, in particular an event know as the My Lai Massacre, and the people involved with both, it can be proven that when the threshold for violence of a person is met or exceeded, the resulting psychological scarring becomes the most prominent reason for war being hell. Although officially, the Vietnam Conflict had neither a beginning nor an end, for the purpose of this paper it can be best examined through the decade the United States was involved: February 6, 1965 - August 30, 1975. During World War Two the French had been a major ally to the United States in the defeat of Adolph Hitler and the Axis Powers. France occupied and claimed the small coastline country of Vietnam in Indochina. In this region there had been recent Communist uprisings funded by the USSR The Vietnamese were willing to accept Communism in return for what they had been fighting for over 2000 years: self rule. In 1950 the United States, owing a debt of gratitude towards France, sent several advisors to aid French control in Vietnam. Over the next decade and a half, the United States would send an entire Army and Navy to aid the French in maintaining control in South Vietnam, which had separated from the Communist North Vietnam by treaty in 1954. In early August of 1964 a small Vietcong (term used to identify South Vietnamese in favor of communism and unification) patrol boat had an encounter with a United States war ship in the Gulf of Tonkin. Gunfire was exchanged, and, in the end, President Johnson agreed to allow aggressive retaliation. On February 6, 1965, the United States began the bombing of North Vietnamese cities, marking the unofficial start of the Vietnam War (Winthrop, 853-861). In the years of the war to follow, the media began to play a role. Photo-journalists would accompany platoons on missions and, through the aid of cameras and video equipment, relate the stories to the American at home. Every night for the length of the war news programs were saturated with reports of the happenings in Vietnam and death tolls for the day. Grossly eggzrated enemy casualty numbers were reported, giving the public a false view of happenings of the war. Suddenly on January 30, 1968 a Vietcong uprising, now commonly known as the Tet Offensive, took place. Tet is the Vietnamese new year and is commonly accepted as a cease-fire. With a cease-fire in effect, most major cities' defensives were less tight. As if all at once, more than one hundred South Vietnamese cities were being shelled with Vietcong gunfire. Included in the cities were Saigon, capital of South Vietnam and home to the United States